What does the method of grounded theory specifically allow researchers to do?

The method of grounded theory specifically allows researchers to generate theories from qualitative data. This approach is distinct because it emphasizes the development of theory directly from the data collected rather than starting with an existing theory and testing it. Researchers engage in a systematic process of data collection and analysis, continually comparing data points to identify patterns, concepts, and categories. The iterative nature of grounded theory enables the emergence of a rich, nuanced understanding of the phenomenon under study, providing a framework that is directly rooted in the participants' experiences and perspectives. This methodology is particularly valued in qualitative research for its ability to develop contextual theories that evolve as the research progresses, making it highly effective for exploring complex social processes.